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What's the Prescription for a Perfect Name?
With Viagra and Prozac rivaling McDonald's and Coca-Cola among today's most frequently used brand names, it's no surprise that...
By Paul Norman / Pharmaceutical Executive Europe
7 min read
GSK teams up with Google on bioelectronic medicines
GlaxoSmithKline is teaming up with Google's parent company Alphabet to create a new company focused on developing bioelectronic...
by Selina McKee / PharmaTimes online
2 min read
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