The expert team
In the dynamics of the healthcare and pharmaceutical industry, the importance of professional guidance in the brand development process and the relevant regulatory approval is significant. Therefore we formed a dedicated international expert unit for pharma and medical naming projects, Globrands pharma naming, with cooperating experts in every discipline necessary.
for the healthcare and pharmaceutical industry
Dijkstra Taurel LLM/MBM
brand & naming strategist
Very experienced naming and branding strategist. Started Globrands in 1984 and developed the pharma naming discipline as a personal interest. Much sought-after advisor and worked on hundreds of companies and international health and pharma projects. Studied Intellectual Property and takes special interest in the regulatory and submission aspects that come with international health and pharma naming.
Madeline Du Perron
senior consultant and
Experienced international naming consultant, 10 years with Globrands after 5 years with Interbrand. Worked as project manager and consultant on projects for Pfizer, Boehringer-Ingelheim, Bayer, Teva and Reckit-Benckiser. Madeline has a particular interest in the combination of verbal and visual branding and the way these come together on the packaging and in the company's brand portfolio.
Judith Heikoop MsC PhD
senior pharma specialist
Life Sciences Business Development
Senior executive on the interfaces of Biotech, Pharma, Medical technology and Food. Developed technology and service platforms for novel drugs discovery, created solutions for personalized medicine. Research Scientist Target Discovery at Organon, Consultant at McKinsey & Co, BD Director of Crucell, Head Metabolic Business, Numico, NBD manager DSM, interim business manager BioSummit.
Greet Sterenberg PhD
sr consultant pharma qualitative and quantitative WeJane market research
Studied sociology and anthropology, worked for over 20 years for Research International. Coordinated international investigation into numerous pharma and medical projects. Won several awards for her work as the Esomar Fernanda, best Case Study and WPP Atticus. Former Global Director Qualitative at Research International and Research director at IMS Healthcare. Now Managing director of WeJane research
Alex Zwiers Pharm. D.
Zwiers Regulatory Cons.
CEO and owner Zwiers Regulatory Consultancy.
Alex has twenty years of experience in the pharmaceutical industry, most of which dedicated to Regulatory Affairs within NV Organon, which became Merck Sharp and Dome. Alex is a reliable and scientifically educated business partner, guiding his team of consultants, helping them make the most of their scientific and regulatory knowledge to your benefit.
Liza Leijenhorst PhD
Name creation and verbal branding consultant
Dedicated verbal branding expert with great experience in all kinds of health, medical and pharma projects. Writes in several health and medicine related magazines and blogs and works for over 10 years with Globrands on health and pharma related name creation and verbal branding projects. Specialised in capturing the essence of a product, service or concept in short copy or a distinctive name.
Prof. dr Donald Uges MD
molecule expert and advisory board
Emeritus professor in pharmacy, toxicology and drug analysis at the Groningen University. Sworn in as a permanent judicial expert, performing regularly as expert witness in several lawsuits. Ph.d. in 1982 (4-Aminopyridine, Clinical Pharmaceutical, Pharmacological and Toxicological Aspects) and received successively the notes of toxicological researcher and clinical pharmacologist and forensic examiner (DABFE).
The Global Naming Network
Thanks to our partners in the Global Naming Network (GNN), Globrands has access to creative and cultural naming expertise around the world. GNN is the world’s leading network of independent naming consultants, with offices in the Americas, Europe, and Asia. By bringing together naming partners who are natives in the countries in which they operate, we create distinctive, culturally relevant, and legally available names that effectively target customers anywhere in the world.
Let us know how we can help you
GNN | Global Naming Network
GNN | China
GNN | France
GNN | Germany
GNN | Holland
GNN | India
GNN | Italy
GNN | Japan
GNN | Korea
GNN | Singapore
GNN | Spain
GNN | Sweden
GNN | Switzerland
GNN | UK
GNN | USA
medEfield medical & healthcare fieldwork and research
For online fieldwork services we cooperate with Medefield's Healthcare Advisory Board, comprised of key healthcare professionals, physician thought leaders, nurses, pharmacists and patients who offer their opinions and views on a variety of healthcare issues by participating in online market research surveys. Medefield's Healthcare Advisory Board is unmatched in Europe, North America, Latin America and Asia and offers a voice from the world of medicine.
Novagraaf trademark & IP services
Novagraaf, a NovumIP company, is one of the world’s largest trademark filers, managing more than one million intellectual property (IP) assets on behalf of customers, and representing many of the world’s major patent and trademark owners. Founded in 1888, the company is headquartered in Amsterdam, The Netherlands, with offices throughout Europe, including London, Brussels, Paris and Geneva, as well as in the US, China and Japan.