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Featured Posts
Branding and design in the medical/pharma industry
The Secret Formula Behind Every Drug Name
Pharma Brand Strategy 2.0
What Is an Active Pharmaceutical Ingredient (API)?
The Drug Naming Process
The twists and turns of naming diseases
Branding: When One is Not Enough
Liposomal medicine names to be changed to avoid errors
The difference between pharmaceutical and biotechnology
Biosimilar names may affect pharmacist dispensing habits
Branders give products an identity
The top 10 drugs of 2024
FDA Draft Guidance Requiring Distinct Naming for Biosimilars
A drug by any other name would work just as well — making sense of drug names
FDA Approves First Sensor Pill to Alert Doctors When It’s Ingested
Can you teach old drugs new tricks?
'Accelerated approval' drugs: How well are they studied?
The FDA just approved the first direct competitor to a billion-dollar cancer drug
Role of brand is 57% more likely to influence a recommendation compared to two years ago
What’s in a name? Billions of dollars in tech costs for biosimilars
How drug development is speeding up in the cloud
Globalization in the pharmaceutical industry
Why Biosimilar Drug Names Contain Unhelpful Gibberish
Behind potent drug names, a complex mix of ingredients
Introducing The New Association For Accessible Medicines (AAM)
FDA Reiterates Decision on Suffixes in Biosimilar Naming
Behind potent drug names, a complex mix of ingredients
New diagnostic name for stigmatizing term obesity
The creative science of coining drug names
UK medicines regulation: responding to current challenges
Probiotics in Favor of Life
Maintaining Relevance In The Age Of Consumerism: Lessons From The Healthcare Industry
'Creation engineering': The art and science of naming drugs
Neuropathy: A name for their pain
FDA approves first automated insulin delivery device for type 1 diabetes
How drug startups choose their brand
Google Parent and Sanofi Name Diabetes Joint Venture Onduo
Patients Are Increasingly Using Digital Health to Supplement Doctor Visits
The Safety of Biosimilars and the importance of the INN to track and trace the use of a medicine gi
Name that drug
What's the Prescription for a Perfect Name?
EGA Becomes Medicines for Europe
Hanmi's $200M China plant likely to make branded drugs versus generics
Top three therapy areas dominate pipelines
GSK teams up with Google on bioelectronic medicines
Value-based care necessitates big changes for pharma marketers, says digital pharma agency
India’s Drug Approvals Near Record Despite FDA Inspection Blitz
With a Name Like Xalkori
How does a drug get its name?
How the Nurofen Specific Pain Range marketing strategy was undone as misleading by the Australian AC
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Recent Posts
Branding and design in the medical/pharma industry
The Secret Formula Behind Every Drug Name
Pharma Brand Strategy 2.0
What Is an Active Pharmaceutical Ingredient (API)?
The Drug Naming Process
The twists and turns of naming diseases
Branding: When One is Not Enough
Liposomal medicine names to be changed to avoid errors
The difference between pharmaceutical and biotechnology
Biosimilar names may affect pharmacist dispensing habits
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