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Clayton Tolley
- 4 min
Naming Your Brand
In a crowded field, how to choose a name real enough to please the feds and original enough to differentiate your product Choosing a name...
Jocelyn Givens on Rheumatology.org
- 1 min
Biosimilar Naming Policy Will Help Ensure Patient Safety and Transparency
The American College of Rheumatology (ACR) today praised the Food and Drug Administration (FDA) for issuing draft guidance requiring...
By David McNamee/medicalnewstoday.com
- 6 min
How does the FDA 'approve' medical products?
You may have seen medical products that claim to be "FDA cleared," "FDA registered," "FDA listed" or "FDA approved" - but what do these...
By Gary Martin on www.pm360online.com
- 3 min
The Secret Formula Behind Every Drug Name
Most people have no problem with famous names like Enbrel®, Prozac®, and Viagra®. But when it comes to understanding new drug names, such...
Written by digital content agency Subsign
- 4 min
Branding and design in the medical/pharma industry
Communication is often seen as a touchy subject when it comes to the healthcare sector, given the tight regulations and fierce...
Owen Health (www.weareowenhealth.com)
- 3 min
Pharma Brand Strategy 2.0
Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a...
By Kathlyn Stone (journalist and former health
- 2 min
What Is an Active Pharmaceutical Ingredient (API)?
The Active Pharmaceutical Ingredient (API) is the part of any drug that produces the intended effects. Some drugs, such as combination...
Kamini Anbil, The Confluence Elite Group, LLC.
- 4 min
The Drug Naming Process
Drugs often have several names. A marketed drug may have up to four different types of names: a chemical name, a company name, a generic...
By Lizzie Crouch BBC Health Check
- 4 min
The twists and turns of naming diseases
When a new disease is identified in a group of patients it needs a name so it can be described, researched and treated. But, unlike...
By Ram Subramanian
- 7 min
Branding: When One is Not Enough
Launching a second brand is a marketing strategy to address an unmet need distinct from the current brand. In the pharmaceutical industry...
By Rachael Harper (European Pharmaceutical Review)
- 2 min
Liposomal medicine names to be changed to avoid errors
The EMA has requested that liposomal medication names be changed to avoid the risk of confusion. All marketing authorisation holders of...
Michelle Ahern | senior consultant morganmckinley
- 2 min
The difference between pharmaceutical and biotechnology
While sitting in a meeting recently I was asked, 'what exactly is the difference between pharma and biopharma?' For most of us, we may...
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