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Written by digital content agency Subsign
- 4 min
Branding and design in the medical/pharma industry
Communication is often seen as a touchy subject when it comes to the healthcare sector, given the tight regulations and fierce...
Owen Health (www.weareowenhealth.com)
- 3 min
Pharma Brand Strategy 2.0
Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a...
By Kathlyn Stone (journalist and former health
- 2 min
What Is an Active Pharmaceutical Ingredient (API)?
The Active Pharmaceutical Ingredient (API) is the part of any drug that produces the intended effects. Some drugs, such as combination...
Kamini Anbil, The Confluence Elite Group, LLC.
- 4 min
The Drug Naming Process
Drugs often have several names. A marketed drug may have up to four different types of names: a chemical name, a company name, a generic...
By Rachael Harper (European Pharmaceutical Review)
- 2 min
Liposomal medicine names to be changed to avoid errors
The EMA has requested that liposomal medication names be changed to avoid the risk of confusion. All marketing authorisation holders of...
Michelle Ahern | senior consultant morganmckinley
- 2 min
The difference between pharmaceutical and biotechnology
While sitting in a meeting recently I was asked, 'what exactly is the difference between pharma and biopharma?' For most of us, we may...
by Ed Silverman on DrugPatentWatch.com Posted with
- 3 min
Biosimilar names may affect pharmacist dispensing habits
How biosimilars are named could influence the willingness of pharmacists to substitute such drugs for more expensive biologics, a survey...
By Jenny Staletovich | The Miami Herald
- 5 min
Branders give products an identity
In the world of branding, there's a language all its own: Casodex, Grazax, Latisse, Symbicort and Vusion. Each one of those words is the...
by Eric Sagonowsky | Fiecepharma.com
- 2 min
The top 10 drugs of 2024
EvaluatePharma analysts predict AbbVie's Humira will top pharma's sales charts in 2024, followed by Merck's Keytruda and Celgene's...
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