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Does the way pharmaceuticals are named matter when it comes to consumer and healthcare providers? The FDA wants to find out. Although the...

Most companies when naming a drug want to use something catchy and simple, which will not confuse doctors or patients and maintain safety...

Naming your asset – or more specifically, navigating the regulatory obstacles and variables of gaining name approval – is critical to...

Generic drug manufacturers obtain FDA approval for non-patented indications by carving out from its label any approved use that is still...

US — Vivisum has launched Brand Builder, a solution that provides strategic market insight for pharmaceutical brands. Brand Builder...

In a crowded field, how to choose a name real enough to please the feds and original enough to differentiate your product Choosing a name...

The American College of Rheumatology (ACR) today praised the Food and Drug Administration (FDA) for issuing draft guidance requiring...

You may have seen medical products that claim to be "FDA cleared," "FDA registered," "FDA listed" or "FDA approved" - but what do these...

Most people have no problem with famous names like Enbrel®, Prozac®, and Viagra®. But when it comes to understanding new drug names, such...

Communication is often seen as a touchy subject when it comes to the healthcare sector, given the tight regulations and fierce...

Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a...

The Active Pharmaceutical Ingredient (API) is the part of any drug that produces the intended effects. Some drugs, such as combination...

Drugs often have several names. A marketed drug may have up to four different types of names: a chemical name, a company name, a generic...

When a new disease is identified in a group of patients it needs a name so it can be described, researched and treated. But, unlike...

Launching a second brand is a marketing strategy to address an unmet need distinct from the current brand. In the pharmaceutical industry...

The EMA has requested that liposomal medication names be changed to avoid the risk of confusion. All marketing authorisation holders of...