Branding and design in the medical/pharma industryCommunication is often seen as a touchy subject when it comes to the healthcare sector, given the tight regulations and fierce...
The Secret Formula Behind Every Drug NameMost people have no problem with the famous names like Enbrel®, Prozac®, and Viagra®. But when it comes to understanding new drug names,...
Pharma Brand Strategy 2.0Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a...
What Is an Active Pharmaceutical Ingredient (API)?The Active Pharmaceutical Ingredient (API) is the part of any drug that produces the intended effects. Some drugs, such as combination...
The Drug Naming ProcessDrugs often have several names. A marketed drug may have up to four different types of names: a chemical name, a company name, a generic...
The twists and turns of naming diseasesWhen a new disease is identified in a group of patients it needs a name so it can be described, researched and treated. But, unlike...
Branding: When One is Not EnoughLaunching a second brand is a marketing strategy to address an unmet need distinct from the current brand. In the pharmaceutical industry...
Liposomal medicine names to be changed to avoid errorsThe EMA has requested that liposomal medication names be changed to avoid the risk of confusion. All marketing authorisation holders of...
The difference between pharmaceutical and biotechnologyWhile sitting in a meeting recently I was asked, 'what exactly is the difference between pharma and biopharma?' For most of us, we may...
Biosimilar names may affect pharmacist dispensing habitsHow biosimilars are named could influence the willingness of pharmacists to substitute such drugs for more expensive biologics, a survey...
Branders give products an identityIn the world of branding, there's a language all its own: Casodex, Grazax, Latisse, Symbicort and Vusion. Each one of those words is the...
The top 10 drugs of 2024EvaluatePharma analysts predict AbbVie's Humira will top pharma's sales charts in 2024, followed by Merck's Keytruda and Celgene's...
FDA Draft Guidance Requiring Distinct Naming for BiosimilarsBiosimilar Naming Policy Will Help Ensure Patient Safety and Transparency ATLANTA – The American College of Rheumatology (ACR) today...
A drug by any other name would work just as well — making sense of drug namesHow are drugs named, and how do names aid in prescription and generic substitution? In William Shakespeare's play Romeo and Juliet,...
FDA Approves First Sensor Pill to Alert Doctors When It’s IngestedThe U.S. Food and Drug Administration (Silver Spring, MD) has approved a pill that includes a sensor that digitally tracks if patients...
Can you teach old drugs new tricks?Faced with skyrocketing costs for developing new drugs, researchers are looking at ways to repurpose older ones — and even some that...
'Accelerated approval' drugs: How well are they studied?When an investigational prescription drug shows promise for treating a serious illness or filling an unmet medical need, the Food and...
The FDA just approved the first direct competitor to a billion-dollar cancer drugAs it stands right now, biosimilars can't be used interchangeably with branded versions, meaning if you were to get a prescription for a...
Role of brand is 57% more likely to influence a recommendation compared to two years agoA new report conducted by health branding agency InterbrandHealth measures the value that brands alone provide pharmaceutical companies....
What’s in a name? Billions of dollars in tech costs for biosimilarsA new US FDA guidance on how biological products licensed under the Public Health Service Act (PHS Act) need to be named is playing havoc...
How drug development is speeding up in the cloudDeveloping a drug from a promising molecule to a potential life-saver can take more than a decade and cost billions of dollars. Speeding...
Globalization in the pharmaceutical industryWhere are drugs invented, and how can easily innovation be seeded in new areas? This is the first of DrugPatentWatch's publications...
Why Biosimilar Drug Names Contain Unhelpful GibberishHave you ever wondered how drugs are named? Is there ever a discernible meaning behind drug names? Who manages this mess anyway–drug...
Behind potent drug names, a complex mix of ingredientsFirms must navigate legal and linguistic hurdles for approval They are the public face of products that can take many years and hundreds...
Introducing The New Association For Accessible Medicines (AAM)The Generic Pharmaceutical Association (GPhA), the US largest trade group representing generic pharmaceutical and biosimilar companies,...
FDA Reiterates Decision on Suffixes in Biosimilar NamingA Federal Register notice from FDA addressed comments on the guidance on Proprietary Naming of Biological Products and the agency’s...
Behind potent drug names, a complex mix of ingredientsDrug names start out as alien words: random collections of syllables that can sometimes seem almost as mind-boggling as the complicated...
New diagnostic name for stigmatizing term obesityThe American Association of Clinical Endocrinologists (AACE) and American College of Endocrinology (ACE) proposed Adiposity-Based Chronic...
The creative science of coining drug namesWith more than 30,000 proprietary drugs in the United States alone, coming up with a unique brand name is no easy task. Cialis, Eliquis,...
UK medicines regulation: responding to current challengesThe medicines regulatory environment is evolving rapidly in response to the changing environment. Advances in science and technology have...
Probiotics in Favor of LifeWe all use the term “probiotic" so often, but may not think of what it means. The Russian Nobel Laureate Elie Metchnikoff, best known for...
Maintaining Relevance In The Age Of Consumerism: Lessons From The Healthcare IndustryThe rise of global consumerism has shifted the healthcare landscape tremendously. People expect sophisticated levels of transparency and...
'Creation engineering': The art and science of naming drugsCNN)Yearly lists of the "most popular baby names" show how tastes change over time. While Jennifer, Heather, Michael and Jason may have...
Neuropathy: A name for their painPeople with neuropathic pain have struggled to find relief with conventional drugs. Researchers are investigating whether more meaningful...
FDA approves first automated insulin delivery device for type 1 diabetesThe U.S. Food and Drug Administration today approved Medtronic’s MiniMed 670G hybrid closed looped system, the first FDA-approved device...
How drug startups choose their brandThe intellectual property is secure. The science is sound. You’re about to make your pitch for funding. The scary next step for a biotech...
Google Parent and Sanofi Name Diabetes Joint Venture OnduoJoint venture will research diabetes treatments Joshua Riff, who was a senior executive at UnitedHealth Group’s Optum, will be CEO of the...
Patients Are Increasingly Using Digital Health to Supplement Doctor Visits61% of patients reported that they were likely to ask for a specific prescription medication by name, implying research prior to...
The Safety of Biosimilars and the importance of the INN to track and trace the use of a medicine giTracking and tracing the use of all biologics, including biosimilars, enhances patient safety. Where there are multiple companies...
Name that drugThe role of the European Medicines Agency (EMA) as a regulator is to protect and promote public and animal health by evaluating and...
What's the Prescription for a Perfect Name?With Viagra and Prozac rivaling McDonald's and Coca-Cola among today's most frequently used brand names, it's no surprise that...
EGA Becomes Medicines for EuropeThe European Generic and Biosimilar Medicines Association (EGA) has changed its name to Medicines for Europe. In a press release issued...
Hanmi's $200M China plant likely to make branded drugs versus genericsSouth Korean drug manufacturer Hanmi is building a $200 million manufacturing plant and R&D center in China, though it won't, apparently,...
Top three therapy areas dominate pipelinesThe world's top three therapy areas accounted for 68 percent of the overall pharmaceutical industry pipeline as of Q1 2016, according to...
GSK teams up with Google on bioelectronic medicinesGlaxoSmithKline is teaming up with Google's parent company Alphabet to create a new company focused on developing bioelectronic...
Value-based care necessitates big changes for pharma marketers, says digital pharma agencyMuch has been discussed, and some dismissed, when it comes to value-based care in the pharma industry. However, no one can deny that the...
India’s Drug Approvals Near Record Despite FDA Inspection BlitzEven as the FDA has increased scrutiny of India, it’s been approving generic drug applications from the country’s firms at a record pace....
With a Name Like XalkoriNew drug names aren’t just bizarre—they’re dangerous. What would Don Draper make of Xalkori? Pfizer’s lung cancer drug, released in 2011,...
How does a drug get its name?Street names aside, who comes up with crazy non-words like Zyrtec, Tenofovir and Xeljanz? Say it with me: Xeljanz. OK, at least try and...
How the Nurofen Specific Pain Range marketing strategy was undone as misleading by the Australian ACIt was a brilliant marketing strategy … instead of marketing the fast-acting Nurofen for pain relief as one product effective for a range...