Megan Hillen2 minMaking medicine emotionalfrom www.mmm-online.com Since the birth of branding, and particularly in the advent of the “like,” people have been using brands as a...
How sustainable are branded generics?Branded generics are delivering great growth and profitability in emerging markets, but how much longer can they continue to do so? A new...
Drug Name Confusion: why you need professional namingoriginal article by Kathleen Doheny on Medscape Medical News / Drug Name Confusion: More Than 80 New Drug Pairs Added to the List -...