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Name that drug
The role of the European Medicines Agency (EMA) as a regulator is to protect and promote public and animal health by evaluating and...
Edward Carstairs of Gill Jennings & Every LLP
4 min read


What's the Prescription for a Perfect Name?
With Viagra and Prozac rivaling McDonald's and Coca-Cola among today's most frequently used brand names, it's no surprise that...
By Paul Norman / Pharmaceutical Executive Europe
7 min read
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