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By Paul Norman / Pharmaceutical Executive Europe
7 min
What's the Prescription for a Perfect Name?
With Viagra and Prozac rivaling McDonald's and Coca-Cola among today's most frequently used brand names, it's no surprise that...
What's the Prescription for a Perfect Name?
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Drug Name Confusion: why you need professional naming
How drugmakers come up with evocative brand names like Viagra and Lunesta
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Branded Generics: What They Are and Why They’re Profitable
The top 20 drugs by worldwide sales in 2021
Drug submissions: Procedures to reach regulatory approval
How pharmaceutical names influence the way consumers and doctors view medicines
All in a name: safety first
Drug Name Development: Regulatory Changes You Need to Know
Drug repurposing and skinny labels
Pharma product launch optimisation tool
Naming Your Brand
Biosimilar Naming Policy Will Help Ensure Patient Safety and Transparency
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The Secret Formula Behind Every Drug Name
Branding and design in the medical/pharma industry
Pharma Brand Strategy 2.0
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The Drug Naming Process
The twists and turns of naming diseases
Branding: When One is Not Enough
Liposomal medicine names to be changed to avoid errors
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Biosimilar names may affect pharmacist dispensing habits
Branders give products an identity
The top 10 drugs of 2024