By Paul Norman / Pharmaceutical Executive Europe
- 7 min
What's the Prescription for a Perfect Name?
With Viagra and Prozac rivaling McDonald's and Coca-Cola among today's most frequently used brand names, it's no surprise that...
- 5 min
FDA Approves Zarxio, First Biosimilar Drug
The approval paves the way for alternatives to an entire class of complex and costly drugs to go on the market. Most brand-name drugs...
selected & edited by #pharmanaming.com
- 2 min
Double Trouble: Consumer awareness of look-alike names
From www.consumermedsafety.org Coming up with a name for a new medicine isn’t as easy as you think. Drug companies look for names that...
- 2 min
Utrecht Centre of Excellence for Affordable Biotherapeutics
Utrecht University (The Netherlands) and the World Health Organisation (WHO) will work together to make affordable patent-free medicines...