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selected & edited by #pharmanaming.com
- 5 min
How drugmakers come up with evocative brand names like Viagra and Lunesta
There’s an art and a science to naming pharmaceutical drugs. When you pick up a prescription of Viagra, Lunesta, Advair, or Paxlovid, you might wonder how drugs get their mystifying brand names. Do pharmaceutical executives sit around a conference table and blurt out sounds or syllables or scribble them down until they conjure a unique name that suits the drug they’ve developed? The reality is not that simple. Even though people enjoy poking fun at pharmaceutical brand names,