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By Bronwen Morgan
- 1 min
Pharma product launch optimisation tool
US — Vivisum has launched Brand Builder, a solution that provides strategic market insight for pharmaceutical brands. Brand Builder combines qualitative and quantitative methods to provide insight throughout the brand development process from mid-Phase III through to post-launch. It includes a diagnostic tool that profiles brand characteristics across five strategic dimensions. Based on that diagnostic evaluation, Brand Builder then delivers a customised research programme ta