-1 minPharma product launch optimisation toolUS — Vivisum has launched Brand Builder, a solution that provides strategic market insight for pharmaceutical brands. Brand Builder...
How sustainable are branded generics?Branded generics are delivering great growth and profitability in emerging markets, but how much longer can they continue to do so? A new...
Drug Name Confusion: why you need professional namingoriginal article by Kathleen Doheny on Medscape Medical News / Drug Name Confusion: More Than 80 New Drug Pairs Added to the List -...