By Gary Martin on www.pm360online.com3 minThe Secret Formula Behind Every Drug NameMost people have no problem with famous names like Enbrel®, Prozac®, and Viagra®. But when it comes to understanding new drug names, such...
How sustainable are branded generics?Branded generics are delivering great growth and profitability in emerging markets, but how much longer can they continue to do so? A new...
Drug Name Confusion: why you need professional namingoriginal article by Kathleen Doheny on Medscape Medical News / Drug Name Confusion: More Than 80 New Drug Pairs Added to the List -...