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By Gary Martin on www.pm360online.com
- 3 min
The Secret Formula Behind Every Drug Name
Most people have no problem with famous names like Enbrel®, Prozac®, and Viagra®. But when it comes to understanding new drug names, such as the ones advertised on American television like Farxiga®, Myrbetriq®, and Namzaric®, it’s all Greek to them. True, some drug names are random mash-ups, known as “blank slate” names, but the vast majority of pharma names are anything but random. There’s a secret formula to drug naming, as those of us in the business know. Most drug names