Written by digital content agency Subsign4 minBranding and design in the medical/pharma industryCommunication is often seen as a touchy subject when it comes to the healthcare sector, given the tight regulations and fierce...
How sustainable are branded generics?Branded generics are delivering great growth and profitability in emerging markets, but how much longer can they continue to do so? A new...
Drug Name Confusion: why you need professional namingoriginal article by Kathleen Doheny on Medscape Medical News / Drug Name Confusion: More Than 80 New Drug Pairs Added to the List -...