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Branding: When One is Not Enough
Launching a second brand is a marketing strategy to address an unmet need distinct from the current brand. In the pharmaceutical industry...
By Ram Subramanian
7 min read


Liposomal medicine names to be changed to avoid errors
The EMA has requested that liposomal medication names be changed to avoid the risk of confusion. All marketing authorisation holders of...
By Rachael Harper (European Pharmaceutical Review)
2 min read


The difference between pharmaceutical and biotechnology
While sitting in a meeting recently I was asked, 'what exactly is the difference between pharma and biopharma?' For most of us, we may...
Michelle Ahern | senior consultant morganmckinley
2 min read


Biosimilar names may affect pharmacist dispensing habits
How biosimilars are named could influence the willingness of pharmacists to substitute such drugs for more expensive biologics, a survey...
by Ed Silverman on DrugPatentWatch.com Posted with
3 min read


Branders give products an identity
In the world of branding, there's a language all its own: Casodex, Grazax, Latisse, Symbicort and Vusion. Each one of those words is the...
By Jenny Staletovich | The Miami Herald
5 min read
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