By Ram Subramanian
- 7 min
Branding: When One is Not Enough
Launching a second brand is a marketing strategy to address an unmet need distinct from the current brand. In the pharmaceutical industry...
By Rachael Harper (European Pharmaceutical Review)
- 2 min
Liposomal medicine names to be changed to avoid errors
The EMA has requested that liposomal medication names be changed to avoid the risk of confusion. All marketing authorisation holders of...
Michelle Ahern | senior consultant morganmckinley
- 2 min
The difference between pharmaceutical and biotechnology
While sitting in a meeting recently I was asked, 'what exactly is the difference between pharma and biopharma?' For most of us, we may...
by Ed Silverman on DrugPatentWatch.com Posted with
- 3 min
Biosimilar names may affect pharmacist dispensing habits
How biosimilars are named could influence the willingness of pharmacists to substitute such drugs for more expensive biologics, a survey...
By Jenny Staletovich | The Miami Herald
- 5 min
Branders give products an identity
In the world of branding, there's a language all its own: Casodex, Grazax, Latisse, Symbicort and Vusion. Each one of those words is the...