pharmanaming

Launching a second brand is a marketing strategy to address an unmet need distinct from the current brand. In the pharmaceutical industry...

The EMA has requested that liposomal medication names be changed to avoid the risk of confusion. All marketing authorisation holders of...

While sitting in a meeting recently I was asked, 'what exactly is the difference between pharma and biopharma?' For most of us, we may...

How biosimilars are named could influence the willingness of pharmacists to substitute such drugs for more expensive biologics, a survey...

In the world of branding, there's a language all its own: Casodex, Grazax, Latisse, Symbicort and Vusion. Each one of those words is the...