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professional naming

for the healthcare &

pharmaceutical industry

the integrated approach

The world gets smaller and markets converge,

so if you operate worldwide it is logical to use 

brand names that can be used everywhere.

But you know that's easier said than done. 

Because when you need a really international name, there are lots of hurdles to take and you need a team that really works internationally, takes all criteria and regulations into account and helps you to reach that goal.

Since 2005 our dedicated team offers exactly

what you need by combining health & pharma

specialists with relevant experience and know-

how in the expert unit


professional guidance 

Our health and pharma dedicated professionals guide you in reaching the successful brand you have in mind. With branding and naming related services, including brand strategy and positioning, name development and verbal branding, trademark searches, market research and safety checks, regulatory services and visual identity solutions.

At we do not live on old successes, but understand that we are as good as our latest project. Remaining focused on getting better is in our DNA. By giving personal and involved attention and guidance by dedicated professionals, we think we can do better in brand strategy, original creativity, user appeal and regulatory approvement than our great example Brand Institute. 


We like to do things the way they should actually be done. In fact, we won’t settle for less. Everything we do contributes to a simple

goal: 100% customer satisfaction, achieved by the unique cooperation of specialized people in the GNN network, related agencies and pharmaceutical or medical professionals. 

Global Naming Network 

In the dynamics of the healthcare and pharmaceutical industry and the challenges they are faced with, the importance of professional guidance in the name and brand development process and the regulatory approval is significant. So be sure to make the best possible start as you enter the market. Because healthcare and pharma naming is a complex matter and requires an integrated approach in which the relevant disciplines combine their strengths in order to get the best results possible. 

Moreover, in our GNN Global Naming Network we share projects, know-how and experience with first-class naming creatives, linguists, regulatory experts, intellectual property lawyers, and research companies all over the world.


test & submit


Strategy determines the mission and indicates what needs to be done to achieve the vision and the predetermined goal. Brand strategy defines the rules and guidelines on how, what, where, when and to whom you communicate your brand messages. A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity.

  • Brand name and verbal branding audit

  • Brand and name positioning 

  • Brand architecture and name system

  • Brand concept development

  • Brand narrative and verbal branding

  • Brand to market strategy



Because naming for pharmaceuticals and medical devices is a complex matter, it requires an integrated approach in which the relevant disciplines combine their strengths in order to get the best results possible. In the dynamics of the healthcare and pharmaceutical industry, the importance of professional guidance in the brand development process and the relevant regulatory approval is significant.

GNN's health & pharma naming offers the services to support and guide you from clinical trial names,  INN's, drug and device names and designs to regulatory approval and successful market entry. 

Services that will enable you to make well-founded choices to build your brands, expand your portfolio and grow your company.

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