Byondis biopharmaceuticals

Byondis, a new globally active pharmaceutical company focuses on intractable cancers and autoimmune diseases.

Based on proprietary technology, Byondis will create new precision drugs with a broad development pipeline, including anti-HER2 ADC [vic-] trastuzumab duocarmazine (SYD985) for breast cancer.

Byondis is a spin-off from Synthon Pharmaceuticals, a multinational that focuses mainly on high-quality generic and hybrid medicines.

Globrands' Pharmanaming and design agency VBAT developed the brand name and verbal and visual identity by interweaving their processes. Globrands responsible for positioning and brand story, brand essence, brand name and tagline, while VBAT was responsible for the logo and visual identity.

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Byondis has a broad development pipeline, including advanced clinical programs, such as anti-Her2 ADC [vic-]trastuzumab duocarmazine (SYD985) for breast cancer. In the second half of 2020, Byondis is expecting results from its pivotal Tulip Phase III trial comparing SYD985 to the physician's choice treatment in patients with Her2-positive unresectable locally advanced or metastatic breast cancer. Submission of a Biological License Application is scheduled before the end of 2020.

Byondis anticipates entering the clinic with four additional programs in the course of 2020/2021. After progressing to clinical proof of concept, Byondis intends to enter into partnerships for late-stage development and commercialization.

Genuone sciences

Genuone is recently introduced as the new leading pharmaceutical CDMO (Contract Development Manufacturing Organization) in South Korea capable of providing wide coverage of drug dosage forms including oral solid, capsules, liquids, injections, and ointments.

Offering an extensive portfolio of pharmaceutical products essential to the future health and happiness of humanity, Genuone Sciences is launching a new era in the pharmaceutical and healthcare industry.

The name GENUONE was created to evoke the ideas of “GENUINE” and “ONE.” GEN, short for “genuine,” to convey the company's commitment to sincerity and loyalty toward customers. ONE signifies the determination to be The Best Team. Those values are fully instilled in the Genuone Sciences name. Recently established after the acquisition of well-known pharma businesses, Genuone Sciences is a specialized CMO pharmaceutical company that harnesses rich experience and advanced technology in drug development, clinical development capabilities and the most high-end production facilities in the nation. Genuone works to be trusted as a true partner for clients.

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Indivion pharmacy dispenser

The INDIVION is the most cost-effective solution available on the market due to the reduction in manual labour and a minimal number of errors that equates to almost zero. This technology, together with the use of validated and certified materials, reduces the business risks for medicine dispensers but, more importantly, reduces health risks to patients. And, ultimately, that’s what it’s all about.

The fully-automated INDIVION medicine dosage system comprises an industrial robot that puts canisters, each filled with a specific medication, onto the correct docking stations so that the medications can be dispensed.

The INDIVION canisters each have a unique RFID tag from which the correct information can be read by a reader linked to the PHARYS database so that the reader can determine precisely which medications are in the machine, and how to control this specific canister for the correct dispensation of medicines. Single dose, multi dose, rush orders, expiry date-related changes, production related to method of treatment; all this is possible using the PHARYS software that helps safeguard the entire process-management chain in the central filling pharmacy together with the control of the INDIVION. The INDIVION has unrivalled capacity and produces up to 10,000 individual units per hour, while providing an absolute minimum risk of cross-contamination and incorrect dosage. The dispensation accuracy of 99.97% is also unrivalled in the market.

Want to learn more about the Indivion naming case? Contact us for a coffee and your questions

About and GNN

The Global Naming Network (GNN), headquartered in Geneva, is the world's largest network of independent naming and brand identity agencies.


With around 240 cooperating naming and branding specialists in 16  countries, from Beijing to New York and from Seoul to Paris, GNN works for clients ranging from large multinationals to small startups all over the world.

Pharmaceutical projects are coordinated from the GNN office in Amsterdam by the pharma naming specialists of Globrands.

The website is dedicated to our expertise and work for the health & pharma industry.


Please contact us for more information.


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