By Paul Norman / Pharmaceutical Executive Europe7 minWhat's the Prescription for a Perfect Name?With Viagra and Prozac rivaling McDonald's and Coca-Cola among today's most frequently used brand names, it's no surprise that...
How sustainable are branded generics?Branded generics are delivering great growth and profitability in emerging markets, but how much longer can they continue to do so? A new...
Drug Name Confusion: why you need professional namingoriginal article by Kathleen Doheny on Medscape Medical News / Drug Name Confusion: More Than 80 New Drug Pairs Added to the List -...