professional naming & verbal branding
professional
naming for
healthcare
& pharmaceuticals
the integrated approach
The world gets smaller and markets converge, so if you operate worldwide it is logical to use brand names that can be used everywhere.
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But as you are a professional too, you know that's easier said than done.
Because if your goal is to find an international name that meets all the pharmaceutical criteria, then there are a lot of hurdles to be taken. Therefore you need a team that really works internationally and helps you to reach that goal.
trusted guidance
In the dynamics of the healthcare and pharmaceutical industry and the challenges they are faced with, the importance of professional guidance in the name and brand development process and the regulatory approval is significant. So be sure to make the best possible start as you enter the market. Because healthcare and pharma naming is a complex matter and requires an integrated approach in which the relevant disciplines combine their strengths in order to get the best results possible.
Since 2005 we have put together a team that can offer you exactly what you need, by combining health & pharma specialists with relevant know-how and experience in the dedicated expert unit Pharmanaming. A unique cooperation of selected professionals working in Globrands or the GNN network agencies, their pharmaceutical or medical profession, or their own specialized agency.
Moreover, in our Global Naming Network we share projects, know-how and experience with first-class naming creatives, linguists, regulatory experts, intellectual property lawyers, and research companies all over the world.
professional services
brand strategy
research
regulatory
verbal branding
contact
brand strategy
​Knowing where to aim for and how to reach that starts with a thoughtful strategy in which all branding elements are well balanced and strengthen each other.
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Brand positioning
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Brand assessment
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Brand messaging
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Brand architecture
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Nomenclature strategy
​verbal branding
Drugs always have 3 names, the chemical name, the nonproprietary name (every company can use it), and the proprietary name that can only be owned by one company. In addition, clinical trials usually have generic names or abbreviations with codes, but sometimes distinctive names are also developed for this
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Clinical trial naming
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INN/USAN name development
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Brand name development
regulatory expertise
​Drugs always have three names, the chemical name, the nonproprietary name (every company can use it), and the proprietary name that can only be owned by one company.
In addition, clinical trials usually have generic names or abbreviations with codes, but sometimes distinctive names are also developed for this
​
-
Clinical trial naming
-
INN/USAN name development
-
Brand name development
​Drugs always have three names, the chemical name, the nonproprietary name (every company can use it), and the proprietary name that can only be owned by one company.
In addition, clinical trials usually have generic names or abbreviations with codes, but sometimes distinctive names are also developed for this
​
-
Clinical trial naming
-
INN/USAN name development
-
Brand name development
​main office Globrands:
Herengracht 122
1015 BT Amsterdam
The Netherlands
tel: +31 206238555