Because naming for pharmaceuticals and medical devices is a complex matter, it requires an integrated approach in which the relevant disciplines combine their strengths in order to get the best results possible. In the dynamics of the healthcare and pharmaceutical industry, the importance of professional guidance in the brand development process and the relevant regulatory approval is significant.
Globrands pharma naming offers the services to support and guide you from clinical trial names, INN's, drug and device names and designs to regulatory approval and successful market entry.
Services that will enable you to make well-founded choices to build your brands, expand your portfolio and grow your company.
NAME SAFETY TESTING
The world will likely be your stage, and making sure your brand is received well in every market you’ll enter is our top priority. This thorough evaluation is conducted in your 10 identified primary language markets, with in-country, native language-speaking professionals, to ensure the names communicate the correct messaging across all geographic regions.
Strategy determines the mission and indicates what needs to be done to achieve the vision and the predetermined goal. Brand strategy defines the rules and guidelines on how, what, where, when and to whom you communicate your brand messages. A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity.
Brand name and verbal branding audit
Brand and name positioning
Brand architecture and name system
Brand concept development
Brand narrative and verbal branding
Brand to market strategy