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selected & edited by #pharmanaming.com
- 5 min
How sustainable are branded generics?
Branded generics are delivering great growth and profitability in emerging markets, but how much longer can they continue to do so? A new...
selected & edited by #pharmanaming.com
- 5 min
Drug Name Confusion: why you need professional naming
original article by Kathleen Doheny on Medscape Medical News / Drug Name Confusion: More Than 80 New Drug Pairs Added to the List -...
selected & edited by #pharmanaming.com
- 5 min
How drugmakers come up with evocative brand names like Viagra and Lunesta
There’s an art and a science to naming pharmaceutical drugs. When you pick up a prescription of Viagra, Lunesta, Advair, or Paxlovid, you...